Atara Tarpaulin & Textile Industries endeavor to accomplish customer satisfaction by visualizing the provision of explicit & implied requirements. To achieve this objective Top Management is implementing an effective Quality Management System based on process approach and endeavor of its continuous up gradation & improvement of all its processes. More over Atara’s Top Management take care of customer by measuring, analyzing & generating ever-lasting relation with the customer. Atara’s Top management not only take care of its customer but also provide adequate & suitable work environment to its staff & focus on human resource development through training, motivation & active participation.